Sales Manager CV and Resume Sample
A fictional B2B sales manager resume with team targets, proposal reviews and account-executive progression, annotated to distinguish invoiced sales and forecasts.
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Template · Timeline
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Daniel Mercer
Sales Manager
Birmingham, United Kingdomdaniel.mercer@example.com
Summary
Sales manager with six years in business-to-business workplace supplies, including three years leading a five-person team. Builds practical account plans, reviews pipeline quality and coaches representatives on discovery, proposals and consistent follow-up.
Experience
- 2023-02 – Present
Sales Manager · Example Cedarfield Workplace Supplies
Birmingham- Lead five account executives serving regional business customers, with weekly coaching and monthly territory reviews.
- Team delivered GBP 1.8 million in annual invoiced sales against a GBP 1.7 million target in 2025; tracked returns separately in the monthly review.
- Introduced a proposal review checklist that reduced quotations returned for missing information from 18 to 7 per month over one quarter.
- Partner with operations on delivery capacity before agreeing timelines for larger customer orders.
- 2020-04 – 2023-01
Account Executive · Example Cedarfield Workplace Supplies
Birmingham- Managed 38 active business accounts, preparing renewal proposals and documenting customer requirements in the CRM.
- Won 11 new recurring-order accounts during 2022 through referrals, discovery calls and structured follow-up.
- Created a handover note for each confirmed order so operations received the product mix, delivery contact and agreed schedule.
Skills
- Sales leadership:
- Pipeline reviews, Account planning, Coaching, Territory allocation
- Commercial work:
- Discovery calls, Proposal review, Renewal planning, Forecast assumptions
- Systems:
- CRM reporting, Excel, Sales presentations
Education
- 2016 – 2019
BA Business Management
Example Cedarfield College
Explain revenue figures before celebrating them
A revenue bullet should identify the period, currency and measure. Invoiced sales, booked orders and recurring revenue describe different things. The sample states an annual invoiced figure and its target; it does not treat pipeline value as completed revenue. Where returns, cancellations or discounts matter, be ready to explain how your team reported them. Use a percentage only when you know the underlying values. Never copy a sample target to make an otherwise strong role look larger.
Give coaching a concrete example
Managed a team is a starting point, not the full story. Describe how you allocated territories, reviewed discovery calls, checked proposals or helped a new colleague build an account plan. A process change can show leadership without claiming that every improvement came from you. The quotation checklist in this sample has a defined problem and a short review period. If the outcome was not measured, describe the practice introduced and who used it instead of inventing a result.
Keep forecasts separate from promises
Forecasting evidence can include a consistent stage definition, review cadence or clearer reasons for moving an opportunity forward. Avoid saying your forecasts were always accurate unless you have a precise, defensible measure. Show how you worked with finance or operations when capacity, credit or delivery affected a deal. That makes the commercial context more credible than a list of ambitious growth words. A good CV leaves room for an honest explanation of the difficult quarter as well as the strong one.
All 22 templates on this resume
Compare the same fictional document across CareerOS templates. Choose a design to preview it above. Column and header labels describe the layout; they do not predict how an employer’s system will parse a file. Follow the application’s formatting instructions.
22 presets across 8 layouts. Presets within a layout can differ in typography and colour.
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